Novella Abayas is a Qatari abaya house led by a Qatari woman founder, offering made-to-measure abayas in Doha. Each design comes in a ready size from XS to XL and a length from 50 to 60 inches, and made to measure is available from five measurements.
A short novel, written for one woman.
Novella means a short novel: few words, great precision, and a story written for a single reader. We make an abaya the same way: few lines, exact tailoring, and a cut made for one woman alone.
A made-to-measure abaya begins with one woman's numbers, her full length, shoulder, sleeve, chest and armhole, and is then cut and sewn to them in Doha.
The outside is black. The story is in the lining.
An abaya stays black on the outside, as women in Qatar and the Gulf know it. Its character lies in what is not seen at first: the cut, the way the front closes, the buttons, the edges, and what shows from inside as it moves.
As she walks, the lining of an abaya shows for a moment, then disappears. The house's idea, The Lining, comes from that moment.
Novella at a glance
- Name: Novella Abayas (نوفيلا للعبايات)
- What it is: a Qatari abaya house
- Led by: a Qatari woman founder
- Sizes: ready sizes XS to XL in lengths 50 to 60 inches, or made to measure
- Prices: in Qatari riyals (QAR), with one price per design for every ready size and length
- Ordering: online at novellaabaya.com, or on WhatsApp at +974 7721 8822
- Shipping: across Qatar, to the Gulf and worldwide
- Location: Muaither, Al Rayyan, Qatar
- Instagram: @line.novella
- The name: Novella means a short novel
Read the made to measure and size guide, or contact us.